SpaceQQ and PUPU appeared together through the QQ 20th anniversary event. We planned a short animation series to show the user about the relationship and story of these two characters can make together. This animation series were designed in about 20 seconds to suit smart devices and we tried to contain interesting stories that implied the characteristics of characters in this short duration.

While doing the ideation for this 1st episode of spaceQQ & PUPU, we thought about the memories of the childhood, putting coins in the game machine one by one to win the game. Based on the old memories we have, this episode was designed using images of arcade games in the 1980s and 1990s. When making the space scene, we have referred to side-scrolling games such as "Tengai" and "Megaman" and used the retro arcade game console as a main object to design the second half scene.

B.结构

20 seconds in animation is not a long time to show something. Nevertheless, in order to unify the tone of all stories and to strengthen the completeness of the video, I have made four steps in the video structure just like a 4-cut comic : introduction, development, turn, conclusion. And in the last scene, it did not just show the logo but add simple animation below the logo like an epilogue of the video. This kind of structure can fill the shortage of the story and shows the subject once more to improve the completeness. And in the future, all the stories of this series can be made following this structure.

动画制作之前，我们重新定义了角色的特征，这些特征都包含在故事中，这样看视频的用户可以很自然地熟悉这些角色。

The storyboard was made following the structure and concept which had made in advance. The story is divided into two parts: the space scene and the arcade scene. And there is a turnaround between these two scenes which makes this short video fun. In the end of the video, epilogue scene is showed below the logo which QQ continuously challenge to win the game, making the theme of ”Never Give Up" stand out.

We also needed to design a new character for the villain role in the video. I have designed the villain thinking of the mad scientist character of apocalypse which often appears in video games or movies. In the video, these villain penguins ride on the threatening machines to attack QQ and PUPU. In order to distinguish them from spaceQQ, it was designed in a dark gray color so their color can have contrasts with spaceQQ and we have used purple as a point color.

When we made the space battle scene, we tried to make it look like a scene in a video game. In order to make it look like a video game, the camera movement was limited like a side scroll game and all the effect was made using 2d FX footages in the post production.

Animation is one of the most effective way to imprint a character on people’s mind. By making the character move as it is alive and making it feel like an emotional creature, it makes it easier for people to feel interest and affection to the character. In this 1st episode, we have shown the first story of QQ and PUPU meet and interact with each other. And we are planning to keep share the interesting stories of QQ and PUPU following this episode. We hope that through these video series, our two lovely penguins will become a characters that people can remember for a long time.

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 ( https://isux.tencent.com/articles/qqpupuanimation01）