近日，浙江大学刊文《这个文件跟每位浙大师生都有关！优秀网络文化成果认定办法试行，最高可认定为权威学术期刊文章！》发布新规，表示浙大在校师生在媒体及其“两微一端”发表的网文根据传播效果及影响将可能被认定为国内权威、一级、核心等学术期刊论文，纳入晋升评聘和评奖评优。此举引发了广泛的关注和热议。

China Focus: University uses click-rates to assess academic work

Xinhua

A top university in eastern China has sparked controversy after adopting a rule to assess the works of students and teachers as academic achievements if they receive a high click-rate in online media.

According to the Zhejiang University rule, works published by major media outlets* -- the People's Daily, Guangming Daily and Qiushi Journal, may be recognized as equal to publications in authoritative domestic journals if they are viewed as influential.

Works picked up by major commercial portals* such as Sina, Sohu and Netease and major publications at Xinhua News Agency and China Central Television as well as on mobile apps and social media accounts, such as WeChat and Weibo, are also equal to publication in key journals if they result in significant influence.

*major media outlets/mainstream media outlets 主流媒体

*commercial portals重要商业门户

The document also says that the works should be transmitted by no less than 10 mainstream media outlets and have more than 100,000 page views if it is on WeChat.

"Excellent Internet cultural achievements," including original articles, video and animation works, are among academic requirements for promotion or prizes.

优秀网络文化成果包括在报刊、电视、互联网上刊发或播报的，具有广泛网络传播的优秀原创文章、影音、动漫等作品。

However, the rule, which took effect in early September, has sparked debate over its feasibility and the extent to which it may devalue* academic work.

*devalue：to cause someone or something to be considered less valuable or important 贬低；轻视

Viewing the move as an exploration of academic evaluation, the university said outstanding online work would be recognized by a committee of experts in June each year.

"Given the trend of media convergence, a number of professional scholars, institutions and government departments are more willing to publish their academic works through new media first," said Zhu Wei, a communication researcher at the China University of Political Science and Law.

“在媒体与互联网大融合背景下，一大批有专业素养和学术精神的学者、科研机构和政府部门更愿意通过‘两微一端’等新媒体方式首发和传播学术思想。”中国政法大学传播法研究中心副主任朱巍认为，很多网络成果的学术价值和影响力远远超过核心期刊。

The academic value and influence of some online works far exceeds those of core journals, Zhu said.

Zhu Haijiu with Zhejiang Gongshang University also supported the move.

"In the era of the Internet, only recognizing publications in journals as academic output, is like only recognizing work done with brushes in the era of the pen," Zhu Haijiu said.

“在互联网时代，仍然认定期刊上发表的才算学术成果，就好像有了钢笔之后，仍然规定用鹅毛笔写出来的才算文字。”浙江工商大学教授朱海就表示，科研秩序要走向市场主导的开放秩序。

But others had misgivings* about the rule.

*misgiving：a feeling of doubt or worry about a future event （对未来事件的）疑虑，担忧

Many teachers expressed serious misgivings about the new tests.

许多教师表示对新的考试非常担忧。

也有学者质疑，网络作品追逐热度与点击率，论文则有其学术规范性，两者难以相提并论。

"There may be some problems with the current promotion and evaluation system, but academic value should not rely on the number of clicks," said Yin Jun, a teacher at Shenzhen University in Guangdong Province.

“目前的职称评审和论文考核可能有一些问题，但解决的方法是加强专业性，而不是用点击率来决定‘学术’的价值。”深圳大学教师殷俊博士说。

"Papers have strict evaluation procedures, but it is hard to assess articles published on public media," said a teacher at Zhejiang University.

浙江大学建工学院一名教师表示，学术论文有着严格的同行评议流程，其质量在学术圈内有公认的评价，但是发表在公共媒体的文章恐怕很难评价。

Zhejiang University is not the only school to explore the evaluation of online work.

除浙大外，已有多所学校开始进行相关的探索。

Shanghai Jiao Tong University has piloted a rule that excellent Internet works can be a qualification for the promotion of certain officials. Jilin University also adopted a rule encouraging the creation of online work.

上海交通大学试点将优秀网络文化成果纳入宣传思想工作干部职务职称评聘条件，吉林大学出台规定鼓励优秀网络文章和网络舆情信息稿件创作，规定优秀网络文章的体裁为新闻评论，时政、高教、社会热点解读文章和长篇通讯文章。

In 2013, the Ministry of Education proposed to formulate a regulation on the absorption of excellent online work when calculating academic results. In 2017, the ministry said it would advance the regulation.

事实上，从2013年开始，教育部就提出“研究制订优秀网络文章纳入科研成果统计、列为职务（职称）评聘条件的办法”，在《教育部2017年工作要点》中，明确提出贯彻落实高校思想政治工作会议精神，“推动将优秀网络文化成果纳入科研成果统计、职务（职称）评聘审、评奖评优条件”。

"I am happy to see such an innovative measure, but I hope supervision covers the publication platforms during implementation to ensure fairness," said one web user.

一位网民表示，“很欣喜看到创新举措，希望在实施过程中将文章发表的平台、发表的板块等都监管起来，这样才能确保评选的公正性”。