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别动不动就说资本作恶

雨中红莲 2021-01-23

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望岳+

作者:陈兴杰  来源:人文学会

昨天我发了一篇文章谈社区团购,——不要敌视社区团购(见文后附文) ,讲资本入局对行业生态的改善。除了降低菜价,它使渠道顺畅,品类增加,服务水平提高。这些我的亲身观察,也是所有观察者很容易得出的结论。


社区团购能否持续,当然值得讨论——很多人的坏习惯在于,不好好讨论问题,一上来就扣大帽子。最近不知从哪刮起一股妖风,那么多人张口闭口,就是资本之恶。比如下面这一条


 

外卖送餐费变贵,大骂美团垄断;滴滴涨价,指责滴滴一家独大。然后假装深刻地反思:早些年资本大肆补贴,就是想垄断市场,再提价收割,牟取暴利,我们当年还是太年轻呀。


真是好日子过多,惯出了臭毛病。没有资本入局外卖市场,以前你周末吃饭怎么办,都忘记了吗?选择只有两样:不是在家做,就是外出吃。现在掏出手机点几下,附近几十家餐馆任你挑选,三十分钟后送上门。资本明明极大改善了生活,现在却成“作恶”,是何道理。
 
当然,我知道他们的意思:送外卖是一门好生意,价格不能太贵。当年拼命花钱补贴,如今霸占市场,拼命收割,这算不算作恶?
 
首先,必须指出:送餐费属于企业经营范畴,它取决于消费者付费意愿、劳动力供需和企业经营策略。嫌贵就别点外卖,在家做饭或者到店吃,没有人拦着。退而言之,哪怕到店吃饭的食客,也在坐享外卖兴旺的好处——外卖让餐饮行业兴旺,在外吃饭会有更多选择。

 
商家补贴这件事,没有那么复杂。前互联网时代,商家招徕客人要做广告,把钱砸在各路媒体。现在除了做广告,花钱培养用户习惯,效果更好。行业管这个叫“用户教育”——说到底还是营销,和以往“开业酬宾打五折”相似。
 
市场竞争,商家自然希望干掉对手,成为最后的赢家。哪有那么容易。补贴需要金山银海似的巨资,效果却不见得好。送餐服务没什么差异性,关键就在价格,很多用户围着几个商家薅羊毛,几乎没有忠诚度。这就注定了,赢家赢得艰难,难以维持高额利润。
 
中国互联网格局山头林立,资金量充沛,一有间隙机会,从资本到产品再到市场,只需几个月时间。只要有竞争,就没有垄断。所谓“市场垄断”,不过是消费者用投票选出优胜者。他们笑到最后,说明了他们做得最好,应当得到赞赏,而不是谩骂。
 
以今天外卖市场的王者“美团外卖”为例,就非常好理解。2013年美团外卖上线,迄今已投入数百亿资金,从竞争激烈的市场中胜出,成为外卖市场的王者。说是王者,也只有60%的市场份额,它始终无法消灭“饿了么”,更不要说一堆小外卖公司。多年“补贴大战”打下来,外卖市场的格局是631(美团占六成,饿了么占三成,其他公司共享一成)。
 
2019年,历经多年亏损的美团外卖在投资人压力下,收缩补贴,寻求盈利。坐拥市场头名的美团有多“暴利”?每天派单数以千万,日进斗金,平摊到每一单毛利,不到1元钱,净利润2毛钱。赚的是辛苦钱还差不多。

 
美团外卖的市场地位举足轻重,为何不大幅提高佣金?不说消费者和商家抵制,只需看阿里、京东、顺丰、滴滴等巨头蠢蠢欲动,就知道事情并不容易。一旦美团外卖苦心经营的阵地崩塌,它的多年投入就打了水漂。
 
外卖补贴大战,谁是最大受益者?消费者以低价叫外卖,相当于拿投资人红包;数以百万送餐员拥有工作,养家糊口。现在送餐员收入回落,不过还是超过所在城市的平均工资。受益者还有餐饮企业,他们卖得更多,抗风险能力更强——餐饮企业和外卖平台是合作关系,而非很多人所称的“压榨”。
 
我很想问一下那些小马克思们,他们口口声声的“资本之恶”,体现在哪里?
 
说完外卖平台,再简要说一说网约车。上周末北京雪天,出门不好打车,需要加调度费(变相涨价)才能叫到车,我在微博上又看到有人装模作样反思:资本作恶。六七年前没有网约车,下雪天怎么叫车忘了吗?实在想体会,不需要穿越,跑到火车站外招手拦车就能感受。
 
网约车最大的价值,是破除管制,增加市场供给;其次是以技术手,提供优质服务。网约车本可以用鲜明的价格浮动,调节供需,使叫车更有效率。无奈一些书呆子大骂涨价,痛斥垄断,于是名义价格被冻结——这就出现排队现象。幸好平台聪明,发明出“给司机调度费”“给司机红包”等形式,让价格曲折地发挥作用。
 
和外卖平台一样,网约车很难维系“市场垄断”。滴滴历经七年苦战,占据九成市场,依然不敢松懈。它的较大对手有“曹操”和“美团”,小一点的有地方平台(比如北京首汽、上海享道),还有广大看不见的“黑车”。至于顺风车,滴滴甚至没有多少市场优势。

滴滴不敢轻言盈利,它的市场地位还不够稳固;未来滴滴肯定要盈利,却很难维持“暴利”。人们对交通费用很敏感,滴滴需要维持价格优势,以遏制潜在对手。这样的公司将来上市,毛利率一定很低,谈什么暴利?
 
很多人享受资本福利,却张口闭口“资本之恶”,这是典型的言行不一。他们完全可以不叫外卖,出门只坐出租——那是“没有资本入侵”的美好时代。但是,他们偏偏要端起碗吃饭,放下筷子骂娘,一幅义正辞严的样子。在这一点上,批判者和他们的祖师爷何其相似。
 
年轻人聚集的B站,这两年风气大变。早些年马云的视频弹幕是“马云爸爸”“给我打钱”,俗固然俗,总算没有恶意;最近一两年,则是齐腾腾的喊杀声,“打倒资本家”“资本剥削”“带血的资本”,让人惊心动魄。他们有没想过这些口号的含义?如果真的打倒资本,批臭马云们,那将是万劫不复。

附《不要敌视社区团购》
作者:陈兴杰  来源:菁城子


最近很多人骂社区团购,说这项生意缺德,是资本在吸穷人血。批判者有一贯反资本主义的左派,悲天悯人的媒体人,还有互联网批评家。他们的大合唱让我困惑,他们真的知道自己在说些什么吗?

 

如果要批判资本吸小商贩的血,首先轮得到社区团购?超市、电商、淘宝和拼多多,哪一样不从商贩那里抢生意?经济不断发展,有些商贩的生意缺乏效率,需要转型,不转型就淘汰,这些都是最普遍的商业进步。批评者都从街边摊买菜吗?希望他们诚实回答这个问题。

 

我知道他们有一种说法:街边摆摊是没法上网的穷摊贩,社区团购一展开,他们一线生机就没有了。可是,有不上网的小摊贩,就有更多不上网的买菜者。市场之大,哪一种生意能通吃一切。

 

当年淘宝崛起,也有人说线下服装店完蛋。实际却是,服装行业爆发,更廉价丰富的衣服充斥夜市,十几块钱就能买不错的衣服。拼多多兴起,很多人也觉得网上东西那么便宜,谁还线下消费。事实上,直到今天,网上零售占全部零售额也还是很少数。

 

社区团购有优势,它是便宜、方便,品质却难以保障。买菜这种事情,岂是网上看两张图片,就能保证收货之后心满意足。很多人就是喜欢在超市和街边摊贩那里,边挑边买,这种人群我不敢说大部分,至少非常多,更多人则是兼而有之。

 

淘宝出现已有十多年,各种购物节日轰轰烈烈,电商的好处被说尽——还是有很多人喜欢线下买衣服。买衣服如此,更何况买菜。说社区团购将消灭街边摊的人,缺乏对市场需求多样性的认识,更不要说社区团购这样复杂的生意。

 

社区团购不会连片横扫,它的成功依赖“团长”素质和社区氛围。团长需要运营社群,准时收发,反复通知,避免出错,还要和物业打好关系。有些社区楼层分散,取货不便,“团长”要开几个取货点,甚至要送货上门,这些都不容易。有些小区物业不配合,没人愿做这种事情,就不会有社区团购。

 

骂社区团购的人,他们大多自以为站在穷人这边。可是他们有没想过,谁支撑起社区团购的生意模式?其实是差不多的普通人——甚至可以说是穷人。先从社区团购的的“团长”说起。

 

“团长”少数是全职,多数是上班族兼职。他们工作之馀,忙着搬货囤货,经常把家当成小仓储间。他们在社区里设点摆摊,等待“团员”前来领货,一忙就是几小时。倘若物业不允许社区内摆摊,就要把家设成取货点,接待络绎不绝来取货的邻居。有些邻居归家晚,往往晚上八九点钟才上门取货。

 

“团长”放弃闲暇休息,牺牲家庭宁静,甘心被邻居敲门打扰,经常要跑腿送货,他们图什么?不就是想赚钱,哪怕一单只赚几块钱,甚至几毛钱。这些网络时代的小摊小贩,只是赚些跑腿费和服务费,却被骂成资本家帮凶。同情街边摊贩的批评家,谁能体谅一下他们呢?

 

我住的小区今年出现社区团购。一位三十多岁的年轻女性,每到下班回家就要在小区里摆摊,给邻居们送货,一蹲就是两三个小时。后来物业觉得有碍观瞻,就租给她一个地下室用于储货理货。进入冬天,地下室太冷,不适宜长期工作,他们就退了租,在家里理货发货。

 

我每次去取货,就站在她家门口等待,这位女人就从玄关给我递出来。我经常能听到她的两位女儿跑过来,要给妈妈帮忙。来取货者有很多老年人,他们表达不清楚,经常要沟通很久。北京冬天的风又劲又冷,走廊的风嗖嗖往屋里灌。每到这时我就想,这家里该有多冷啊。

 

社区团购之所以兴起,最根本的原因是:大量中国家庭,真的在乎那一块两块买菜钱。就算社区群里刷刷刷,和邻居们“买菜拼团”,牺牲网上宁静和生活隐私,他们也想在日常饭菜里省点钱。和“团长”赚辛苦钱一样,买菜人也不容易。他们就不是穷人家庭吗?大概在批评者眼中,这些想省钱的普通家庭,他们的利益都是看不见的。

 

在这场关于社区团购的辩论中,最广大的参与者没有发声。事实上他们已经用金钱投票,表达出对这个生意模式的支持。

 

不可否认,社区团购让部分街边摊贩失业(再次强调,只是部分),但不意味着它是穷人收割机。社区团购是穷人的朋友,普通人买菜花销减少,生活成本降低,用于储蓄和其他消费的金额增加,其他就业才有机会。很简单的经济学道理。

 

对企业而言,它们赚取利润(这是对他们有效服务的奖励),才可能持续创新发展。企业发展,创造就业,大量生产者和消费者通过平台对接,买卖两便利,商业效率提升,民众生活水平提高。这不正是过去多年,淘宝、拼多多等互联网经济的发展路径呢?何以到社区团购这里,就成了十恶不赦。

 

我很早就尝试社区团购——正如我也是商场、超市、街边摊贩和电商的光顾者,一则是为省钱,二是为了观察这个新兴行业。对新兴的经济形态,我总是好奇先于判断,更不想让别人牵着鼻子走。社区团购就在家门口,大家想了解的话,几乎没有门槛。

 

社区团购早期并不好做,问题一大堆,很多人将信将疑不敢买,不过它的优势显而易见:方便,便宜。今年资本入局以后,菜价显著降低,可订购的品类增加了不少,品质大幅提升,配送非常快,团长的服务水平也在提升。这些巨大改变,批评者们偏偏看不到。

 

参与社区团购越多,我越发觉得,大家都是在讨生活。敌视社区团购的批评家们,不妨亲手买几回菜,多和社区邻居打交道,看看内心是否还有炽热的阶级仇恨。资本真实改善了行业生态,未来能不能走得远,尽人事,看天命。

 

最后说一说很多人大谈的“垄断”。经济学中,很多“垄断”都是人为定制的标准。麦当劳算汉堡快餐界的垄断者吗?从市场地位和影响力看,麦当劳难逃嫌疑,把它放在餐饮行业,麦当劳算什么呢。社区团购再“垄断”,哪怕一家独大,它还是面临广大消费市场的竞争。

 

各大财团发补贴抢地盘,很多人很惊恐,觉得将来要被资本生吞。换个角度想,无论资本包藏什么阴谋,最后战局如何,还是消费者说了算。


社区团购需要“烧钱”,这表明消费者对价格非常敏感。谁家价格有优势,就买谁家菜。可以预计的是,这将是一个长期混战、消费者获利的过程,最终建立起来的市场优势,也非常脆弱。

 

所谓的市场垄断通常是:胜利者满足消费者需求,获得了普遍赞赏。消费者普遍的选择,才造就了成功者的地位。一旦它做得不好,消费者就会将其抛弃,转投更好的竞争者,“垄断”就烟消云散。而谁有能力排除竞争,制造真正的垄断呢?答案不言自明。



50. All you can do is to try your best. Even with those small steps, you're closer to your goal than you were yesterday. 我们能做的只是拼尽全力,即使迈出的步子再小,也比昨天要更接近自己的目标。51. A smile is the shortest distance between two people. 微笑是人与人之间最短的距离。52. Do or do not. There is no try. 要么做,要么滚!没有试试看这一说。53. Courage is being afraid but going on anyhow. 勇气就是虽感恐惧,但仍会前行。54. A man can be destroyed but not defeated. 人可以被毁灭,但不可以被打败。55. A truly happy person is one who can enjoy the scenery while on a detour. 真正快乐的人是那种在走弯路时也不忘享受风景的人。56. No dream is too big, and no dreamer is too small. 梦想再大也不嫌大,追梦的人再小也不嫌小。57. It doesn't matter how many times you fail. What matters is how many times you stand up and try again. 失败多少次不重要,重要的是你能重新站起来多少次,并且继续前行。58. Silence is the most powerful cry. 沉默是最有力的呐喊。《美丽人生》 59. A little consideration, a little thought for others makes all the difference. 一点点体贴,一点点为他人着想,会让一切都不一样。60. Stop waiting for things to happen.Go out and make them happen. 别指望事情会自然发生,行动起来,让它们变成可能!61. Don't look forward to tomorrow, don't miss yesterday, to grasp today. 不憧憬明天,不留念昨天,只把握今天。62. Now we don't call it alive. It's just not to die. 我们现在不叫活着,这只是没有死去。《疯狂原始人》 63. You can change your life if you want to. Sometimes you have to be hard on yourself, but you can change it completely. 有志者事竟成。有时虽劳其筋骨,但命运可以彻底改变。《唐顿庄园》 64. Time will bring a surprise, if you believe. 时间会带来惊喜,如果你相信的话。《浮生物语》 65. What others think is not important . How you feel about yourself is all that matters. 别人怎么想并不重要,你怎么看自己才是关键。66. Don't cry because it is over,smile because it happened. 不要因为结束而哭泣,微笑吧,因为你曾经拥有。67. Tomorrow is never clear. Our time is here. 明天是未知的,我们还是享受此刻吧!《摇滚夏令营》 68. Life is either a daring adventure or nothing at all. 生活要么大胆尝试,要么什么都不是。69. Pursue excellence and success will follow. 追求卓越,成功自然来。《三傻大闹宝莱坞》 70. Climb mountains not so the world can see you, but so you can see the world. 爬上山顶并不是为了让全世界看到你,而是让你看到整个世界。71. Every step towards your dream today is a step away from your regret tomorrow. 今日为梦想所付出的每一份努力都会减少明日的一份后悔。72. It's never too late to be what you might have been. 勇敢做自己,永远都不迟。(乔治·艾略特) 73. It's time to start living the life you've imagined. 是时候开始过自己想要的生活了!95. How can men succumb to force? 男人怎么能屈服于“武力”之下?《海贼王》 96. Life is like live TV show. There is no rehearsal. 人生没有彩排,只有现场直播。97. Dress shabbily and they remember the dress; dress impeccably and they remember the woman. 穿着破旧,人们记住衣服;穿着无瑕,人们则记住衣服里的女人。(Coco Chanel) 98. Hope is a good thing, maybe the best of things. And no good thing ever dies. 希望是一件好事,也许是人间至善,而美好的事永不消逝。《肖申克的救赎》 99. There are so many beautiful reasons to be happy. 有太多太多美好的理由让你笑对生活。100. Where the more different you are, the better. 你们之间越是不同,越好。(Glee) 101. I'm only brave when I have to be. Being brave doesn't mean you go looking for trouble. 我只在必要时才勇敢,勇敢并不代表你要到处闯祸。《狮子王》 102. Behind every successful man there's a lot of unsuccessful years. 每个牛B的成功者都经历过苦B的岁月。(鲍博.布朗) 103. If you want something done, do it yourself. 靠谁都不如靠自己。《第五元素》 104. Life is a wonderful journey. Make it your journey and not someone else's. 生命是一段精彩旅程,要活的有自己的样子,而不是别人的影子。105. No matter how many mistakes you make or how slowly you progress, you are already ahead of those who never tried. 无论你犯了多少错,或者进步得有多慢,你都走在了那些不曾尝试的人的前面。106. Some things are so important that they force us to overcome our fears. 总有些更重要的事情,赋予我们打败恐惧的勇气。107. Say to yourself: "No matter how many obstacles I encounter in life, I will do all that I can to complete the whole course." 请对自己说:无论生活之路上会遇到多少障碍,我会竭尽所能地跑完这一程。108. No cross, no crown. 不经历风雨,怎么见彩虹。109. Try not to become a man of success but rather try to become a man of value. 与其努力成功,不如努力成为有价值的人。(爱因斯坦) 110. Remember when life's path is steep to keep your mind even. 记住:当人生很苦逼的时候,你要保持淡定。111. If you're brave enough to say GOODBYE, life will reward you with a new HELLO. 只要你勇敢地说出再见,生活一定会给你一个新的开始。112. Sometimes the right path is not the easiest one. 对的那条路,往往不是最好走的。113. Just trust yourself, then you will know how to live. 只要相信自己,你就会懂得如何去生活。114. In life it's not where you go. It's who you travel with. 生命中,重要的不是你去哪里,而是与谁同行。115. Life is like a rainbow. You don't always know what's on the other side, but you know it's there. 生活像一道彩虹,你不知道另一端通向哪里,但你会知道,它总是在那里。116. When the world says,"Give up!"Hope whispers,"Try it one more time." 当全世界都在说“放弃”的时候,希望却在耳边轻轻地说:“再试一次吧”!117. I don't care about other questions and I just try to be myself. 我不在乎别人的质疑,我只会做好自己。118. Attempt doesn't necessarily bring success, but giving up definitely leads to failure. 努力不一定成功,但放弃一定失败!119. The best preparation for tomorrow is doing your best today. 对明天最好的准备就是今天做到最好。120. You are already naked. There is no reason not to follow your heart. 你已经一无所有,没有什么道理不顺心而为。(乔布斯) 121. Life is a journey, one that is much better traveled with a companion by our side. 人生是一场旅程,我们最好结伴同行。122. Sometimes you have to fall before you can fly. 有时候,你得先跌下去,才能飞起来。123. If you are able to appreciate beauty in the ordinary, your life will be more vibrant. 如果你擅于欣赏平凡中的美好,你的生活会更加多姿多彩。124. Be who you are, and never ever apologize for that! 坚持做自己,并永远不要为此而后悔!125. Consider the bad times as down payment for the good times. Hang in there. 把苦日子当做好日子的首付,坚持就是胜利!126. Do not pray for easy lives, pray to be stronger. 与其祈求生活平淡点,还不如祈求自己强大点。127. Everybody can fly without wings when they hold on to their dreams. 坚持自己的梦想,即使没有翅膀也能飞翔。128. There is no such thing as a great talent without great will power. 没有伟大的意志力,便没有雄才大略。129. You can't change your situation. The only thing that you can change is how you choose to deal with it. 境遇难以改变,你能改变的唯有面对它时的态度。130. Whatever is worth doing at all is worth doing well. 凡是值得做的事,就值得做好。131. Perfection is not just about control.It's also about letting go. 完美不仅在于控制,也在于释放。《黑天鹅》 132. Dream is what makes you happy, even when you are just trying. 梦想就是一种让你感到坚持就是幸福的东西。133. Never frown,because you never know who is falling in love with your smile. 别愁眉不展,因为你不知道谁会爱上你的笑容。134. It's easy once you know how. 一旦你明白,就会很简单。135. In order to be irreplaceable, one must always be different. 要做到不可替代,就要与众不同。136. I honestly think it is better to be a failure at something you love than to be a success at something you hate. 宁愿失败地做你爱做的事情,也不要成功地做你恨做的事情。(George Burns) 137. Don't hide. Run! You'll make it to tomorrow. 别躲避,奔跑吧,你就会找到明天。138. Life comes with many challenges.The ones that should not scare us are the ones we can take on and take control of. 生活充满了挑战,唯有勇敢面对并自我掌控,我们才能克服恐惧。(安吉丽娜·朱莉) 139. Life doesn't just happen to you; you receive everything in your life based on what you've given. 一切发生在你身上的都不是碰巧。你获得什么,在于你付出了什么。140.You are more beautiful than you think. 你,要比你想象的更美丽。141. Throughout life's complications, you should maintain such a sense of elegance. 不管生活有多不容易,你都要守住自己的那一份优雅。142. When you feel like giving up, remember why you held on so long in the first place. 每当你想要放弃的时候,就想想是为了什么才一路坚持到现在。143. Enjoy your youth.You'll never be younger than you are at this very moment. 好好享受青春,你再也不会有哪个时刻会比此时更年轻了。144. You'd better bring, cause I'll bring every I've got it. 你最好全神贯注,因为我定会全力以赴!145. Take time to enjoy the simple things in life. 慢慢享受生活中的简单。146. As long as you are still alive, you will definitely encounter the good things in life. 只要活着就一定会遇上好事。147. Hold on, it gets better than you know. 挺住,事情会比你想像中要好!148. If you are fine,the sun will always shine. 你若安好,便是晴天。149. What doesn't kill you makes you stronger. 磨难会让你更强大。150. Every life deserves our respect. 每一个生命都应该被尊重。151. The best feeling in the world is when you know your heart is smiling. 世间最美好的感受,就是发现自己的心在笑。152. Don't ever underestimate the heart of a champion. 永远不要低估一颗冠军的心。(Rudy Tomjanovich) 153. There is nothing permanent except change. 唯一不变的是变化。154. The difference between successful persons and others is that they really act. 成功者和其他人最大的区别就是,他们真正动手去做了。155. Don't follow the crowd, let the crowd follow you. 不要随波逐流,要引领潮流。(Margaret Thatcher) 156. People pay in advance for a coffee meant for someone who cannot afford a warm beverage. 人们提前买咖啡,让付不起的人享受温暖。157. No one is born a genius.Just keep on doing what you like and that itself is a talent. 哪有什么天才!坚持做你喜欢的事情,这本身就是一种天赋。(大野智) 158. The world is a book, and those who do not travel read only one page. 世界是一本书,不旅行的人只读了其中一页。159. You can create something more glorious than the championship. 你可以创造比冠军更荣耀的事。160. You never get a second chance to make a first impression. 永远没有第二次机会,给人留下第一印象。161. You can always be a worse version of "him", or better version of yourself. 你不是要做一个单纯优秀的人,而是要做一个不可替代的人。162. Give every day the chance to become the most beautiful day of your life. 让每一天都有机会成为你人生中最美好的一天。163. Honesty is the best policy. 做人以诚信为本。164. To a crazy ship all winds are contrary. 对于一只漫无目标的船而言,任何方向的风都是逆风。165. The outer world you see is a reflection of your inner self. 你看到什么样的世界,你就拥有什么样的内心。166. Strike while the iron is hot. 趁热打铁。167. Knowing what you cannot do is far more important than knowing what you are capable of. 知道自己不能做什么远比知道自己能做什么重要。168. People cry, not because they're weak. It's because they've been strong for too long. 哭泣,不代表脆弱,只因坚强了太久。169. Don't let yesterday use up too much of today. 别留念昨天了,把握好今天吧。(Will Rogers) 170. If you are not brave enough, no one will back you up. 你不勇敢,没人替你坚强。171. If you don't build your dream, someone will hire you to build theirs. 如果你没有梦想,那么你只能为别人的梦想打工。172. Beauty is all around, if you just open your heart to see. 只要你给自己机会,你会发现你的世界可以很美丽。173. The difference in winning and losing is most often...not quitting. 赢与输的差别通常是--不放弃。(华特·迪士尼) 174. I am ordinary yet unique. 我很平凡,但我独一无二。175. I like people who make me laugh in spite of myself. 我喜欢那些让我笑起来的人,就算是我不想笑的时候。176. Image a new story for your life and start living it. 为你的生命想一个全新剧本,并去倾情出演吧!177. I'd rather be a happy fool than a sad sage. 做个悲伤的智者,不如做个开心的傻子。178. The future belongs to those who believe in the beauty of their dreams. 未来属于那些相信梦想之美的人。(埃莉诺·罗斯福) 179. Even if you get no applause, you should accept a curtain call gracefully and appreciate your own efforts. 即使没有人为你鼓掌,也要优雅的谢幕,感谢自己的认真付出。180. Don't let dream just be your dream. 别让梦想只停留在梦里。181. A day without laughter is a day wasted. 没有笑声的一天是浪费了的一天。(卓别林) 182. Travel and see the world; afterwards, you will be able to put your concerns in perspective. 去旅行吧,见的世面多了,你会发现原来在意的那些结根本算不了什么。183. The key to acquiring proficiency in any task is repetition. 任何事情成功关键都是熟能生巧。《生活大爆炸》 184. You can be happy no matter what. 开心一点吧,管它会怎样。185. A good plan today is better than a perfect plan tomorrow. 今天的好计划胜过明天的完美计划。186. Nothing is impossible, the word itself says 'I'm possible'! 一切皆有可能!“不可能”的意思是:“不,可能。”(奥黛丽·赫本) 187. Life isn't fair, but no matter your circumstances, you have to give it your all. 生活是不公平的,不管你的境遇如何,你只能全力以赴。188. No matter how hard it is, just keep going because you only fail when you give up. 无论多么艰难,都要继续前进,因为只有你放弃的那一刻,你才输了。189. It requires hard work to give off an appearance of effortlessness. 你必须十分努力,才能看起来毫不费力。190. Life is like riding a bicycle.To keep your balance,you must keep moving. 人生就像骑单车,只有不断前进,才能保持平衡。(爱因斯坦) 191. Be thankful for what you have.You'll end up having more. 拥有一颗感恩的心,最终你会得到更多。192. Beauty is how you feel inside, and it reflects in your eyes. 美是一种内心的感觉,并反映在你的眼睛里。(索菲亚·罗兰) 193. Friendship doubles your joys, and divides your sorrows. 朋友的作用,就是让你快乐加倍,痛苦减半。194. When you long for something sincerely, the whole world will help you. 当你真心渴望某样东西时,整个宇宙都会来帮忙。     When Paul Jobs was mustered out of the Coast Guard after World War II, he made a wager with his crewmates. They had arrived in San Francisco, where their ship was decommissioned, and Paul bet that he would find himself a wife within two weeks. He was a taut, tattooed engine mechanic, six feet tall, with a passing resemblance to James Dean. But it wasn’t his looks that got him a date with Clara Hagopian, a sweet-humored daughter of Armenian immigrants. It was the fact that he and his friends had a car, unlike the group she had originally planned to go out with that evening. Ten days later, in March 1946, Paul got engaged to Clara and won his wager. It would turn out to be a happy marriage, one that lasted until death parted them more than forty years later. Paul Reinhold Jobs had been raised on a dairy farm in Germantown, Wisconsin. Even though his father was an alcoholic and sometimes abusive, Paul ended up with a gentle and calm disposition under his leathery exterior. After dropping out of high school, he wandered through the Midwest picking up work as a mechanic until, at age nineteen, he joined the Coast Guard, even though he didn’t know how to swim. He was deployed on the USS General M. C. Meigs and spent much of the war ferrying troops to Italy for General Patton. His talent as a machinist and fireman earned him commendations, but he occasionally found himself in minor trouble and never rose above the rank of seaman. Clara was born in New Jersey, where her parents had landed after fleeing the Turks in Armenia, and they moved to the Mission District of San Francisco when she was a child. She had a secret that she rarely mentioned to anyone: She had been married before, but her husband had been killed in the war. So when she met Paul Jobs on that first date, she was primed to start a new life. Like many who lived through the war, they had experienced enough excitement that, when it was over, they desired simply to settle down, raise a family, and lead a less eventful life. They had little money, so they moved to Wisconsin and lived with Paul’s parents for a few years, then headed for Indiana, where he got a job as a machinist for International Harvester. His passion was tinkering with old cars, and he made money in his spare time buying, restoring, and selling them. Eventually he quit his day job to become a full-time used car salesman. Clara, however, loved San Francisco, and in 1952 she convinced her husband to move back there. They got an apartment in the Sunset District facing the Pacific, just south of Golden Gate Park, and he took a job working for a finance company as a “repo man,” picking the locks of cars whose owners hadn’t paid their loans and repossessing them. He also bought, repaired, and sold some of the cars, making a decent enough living in the process. There was, however, something missing in their lives. They wanted children, but Clara had suffered an ectopic pregnancy, in which the fertilized egg was implanted in a fallopian tube rather than the uterus, and she had been unable to have any. So by 1955, after nine years of marriage, they were looking to adopt a child. Like Paul Jobs, Joanne Schieble was from a rural Wisconsin family of German heritage. Her father, Arthur Schieble, had immigrated to the outskirts of Green Bay, where he and his wife owned a mink farm and dabbled successfully in various other businesses, including real estate and photoengraving. He was very strict, especially regarding his daughter’s relationships, and he had strongly disapproved of her first love, an artist who was not a Catholic. Thus it was no surprise that he threatened to cut Joanne off completely when, as a graduate student at the University of Wisconsin, she fell in love with Abdulfattah “John” Jandali, a Muslim teaching assistant from Syria. Jandali was the youngest of nine children in a prominent Syrian family. His father owned oil refineries and multiple other businesses, with large holdings in Damascus and Homs, and at one point pretty much controlled the price of wheat in the region. His mother, he later said, was a “traditional Muslim woman” who was a “conservative, obedient housewife.” Like the Schieble family, the Jandalis put a premium on education. Abdulfattah was sent to a Jesuit boarding school, even though he was Muslim, and he got an undergraduate degree at the American University in Beirut before entering the University of Wisconsin to pursue a doctoral degree in political science. In the summer of 1954, Joanne went with Abdulfattah to Syria. They spent two months in Homs, where she learned from his family to cook Syrian dishes. When they returned to Wisconsin she discovered that she was pregnant. They were both twenty-three, but they decided not to get married. Her father was dying at the time, and he had threatened to disown her if she wed Abdulfattah. Nor was abortion an easy option in a small Catholic community. So in early 1955, Joanne traveled to San Francisco, where she was taken into the care of a kindly doctor who sheltered unwed mothers, delivered their babies, and quietly arranged closed adoptions. Joanne had one requirement: Her child must be adopted by college graduates. So the doctor arranged for the baby to be placed with a lawyer and his wife. But when a boy was born—on February 24, 1955—the designated couple decided that they wanted a girl and backed out. Thus it was that the boy became the son not of a lawyer but of a high school dropout with a passion for mechanics and his salt-of-the-earth wife who was working as a bookkeeper. Paul and Clara named their new baby Steven Paul Jobs. When Joanne found out that her baby had been placed with a couple who had not even graduated from high school, she refused to sign the adoption papers. The standoff lasted weeks, even after the baby had settled into the Jobs household. Eventually Joanne relented, with the stipulation that the couple promise—indeed sign a pledge—to fund a savings account to pay for the boy’s college education. There was another reason that Joanne was balky about signing the adoption papers. Her father was about to die, and she planned to marry Jandali soon after. She held out hope, she would later来源:小兵说天下

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