外贸开发信这样写才有效？手把手教你写高回复率开发信
外贸开发信的编写是每一个外贸人必备的专业技能，高回复率的开发信究竟有什么神奇之处呢？
首先，开发信成功的第一步就是拥有优秀的标题；其次，一封吸引客户的开发信，内容必定是简洁扼要、语法正确、表达清晰的，尽可能少用主动语态、避免重复词语、正式商业化的口吻，行文流畅凝练，并且重点明确。
一封成功的开发信=15%标题+85%内容
1
怎样让标题更有吸引力？
标题最好不要跟产品有很大的关系
WHY：客户一看就知道是广告，不会想打开
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标题最好要有神秘感
WHY：让客户更好奇打开你的邮件
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标题不要出现公司名字或者产品名字
WHY：客户一看就知道是推销，不会太感兴趣
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标题最好可以用小语种
WHY：会更有吸引力
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标题不要太长了
WHY：方便客户一次性看完
优秀的标题有了
那么内容又该怎样编写呢？
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开发信内容编写攻略
常用模板与编写tips已备好
快来记笔记啦！
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首封开发信
首封邮件是给客户的first impression，第一印象是非常重要的。首封邮件的关键在于突出优势，信息量足，抓住客户痛点。例：
Dear XX:
(Dear + 客户名称，不要用client, friend这种一看就是群发的词)
I am XX from XX furniture, manufacture of in door and outdoor furniture for more than 10 year.
(第一段：简单的做自我介绍，措辞简单)
Europe is our main maket. All of our products own CE certificate, which meet the EU standard. We provide furnitures mainly to Germany and UK market. Giant tiger is one of our client.
(第二段：这段主要在展示产品质量好，但是整段没有用high quality, good quality这种华而不实的词语。而是通过市场，证书，大客户的展示来佐证质量好这一优势。)
As learned that you are a retailer in UK market, mainly selling ZY sofas. Here you can find our SA series sofa models as attached, which are similar stye to your ZY sofas. There maybe Chances that we can build a first cooperation with some sofa trial orders.
（第三段：客户痛点挖掘，做针对性推荐。首句点明，我们对客户是做过调查后才写这封邮件的，而不是在不了解客户情况下撒网式发送这封开发信的。在知道客户需求的情况下推荐对应的产品，这一段是引发客户take action的关键。）
You can also find our latest catalogue as attached. These items are newly developed models in UK market, which enjoys good popularity in your market.
(第四段：展示公司其它产品，供客户选择，发展新的产品链。)
Please contact us for future information. Looking forward to proceed for future business relationship.
（最后一段为日常问候）
推荐型开发信
推荐型开发信主要用于新产品推荐与开发。例：
Dear XX:
(Dear + 客户名称，不要用client, friend这种一看就是群发的词)
As we know that second season of the year is UK market furniture peak season. We made a new design sofa models catalogue for you as attached. Please kindly check. These new models are designed by our UK sofa designer according to the latest market trend. We are confident that your client will like them.
(第一段：每年的第二个季度是英国市场的旺季，我们会在年前或者第一季度邀请专业的英国设计根据当地市场流行元素设计新款沙发，供客户选择新品进行开发。)
Europe is our main maket. All of our products own CE certificate, which meet the EU standard. We provide furnitures mainly to Germany and UK market. Giant tiger is one of our client.
(第二段：说明新款产品都能提高样品，且按照大货的价格。行业常识，我们的样品都是按照30%-50%的价格销售的，按照大货价格卖样品，对于客户来说是一个很大的优惠，很有吸引力。)
Please catch the latest trends for the market. All these products will help you with a great market share this year.
(鼓励客户抓住市场新品，获得更多市场份额。同时在字里行间传递我们对产品的信心。)
Your early response will be highly appreciated!
（最后一段为日常问候）
促销型开发信
促销型开发信主要应用于公司做大小型产品促销时用，例：
Dear XX:
(Dear + 客户名称，不要用client, friend这种一看就是群发的词)
To thrill the market and develope the new products in the market, we are during our yearly biggest promotion. All of attached items enjouy discount up to 10% discount.
(第一段: 说明促销目的和促销力度。有说服力的促销和折扣可以让促销活动事半功倍，反之，则会引起客户对促销活动和产品本身产生顾虑。)
Our promotion will start from FEB. 10th. to FEB. 30th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.
(第二段：设定促销有效期，没有有效期的促销活动是没有灵魂的。给予客户以时间上的紧迫感才能让客户获得足够的采购动力。)
Waiting for your active action.Best Regards
（最后一段为日常问候）
市场信息分享型开发信
市场信息分享型主要用于市场趋势，市场反馈等信息的输出，帮助客户更好地掌握市场动态以便客户更好地做市场营销。
Dear XX:
(Dear + 客户名称，不要用client, friend这种一看就是群发的词)
Our marketing team made a market analyses about the UK market sofa trends. Here you can find the datas and charts. These datas are collected from the top 10 online and offline sofa stores, as well as from the XX UK exbition.
(第一段：说明市场分析的数据来源和可靠性)
According the datas and charts, we selected all of our models meeting these datas in attached catalogue. These items and models will be the future trends. Please share this catalogue with your clients. I think they will be interested in these items definately.
(第二段：根据大数据，制作相应的产品画册分享给客户，供客户分享给下端客户做产品开发和推广。)
Hope your selling boom in the new season.
（最后一段为日常问候）
内容部分来源于公众号MrHarris频道