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本文为免费文章，也是过去三年本期刊被引用次数最多的文章之一
标题：Tourists’ perceptions of green building design and their intention of staying in green hotel （游客对绿色建筑设计的认知及绿色酒店入住意愿）
作者：Huiying (Cynthia) Hou & Hao Wu
摘要：酒店开发商采用绿色建筑设计，以节省资本和运营成本。酒店经营者采取绿色实践来影响游客的入住意愿（IoS）。本文认识到绿色建筑设计和生态服务供给对绿色酒店的重要贡献。它调查了游客的环境关切（EC）、他们对绿色建筑设计的感知重要性（PIGBD）以及他们对绿色酒店的IoS的内部关系。基于 161 名香港游客的调查样本，采用调节回归分析来验证所提出的游客行为模式。结果表明，游客的 EC 对他们的 IoS 产生正向影响，并且他们的 PGBD 被证明是 EC-IoS 关系的调节因素。这意味着游客对绿色酒店的IoS受到他们对绿色建筑设计属性的认知和感知水平的影响。鉴于绿色建筑设计在之前的酒店业文献中经常被忽略，本文强调了其在促进酒店业可持续实践方面的潜在作用和影响。识别游客 EC-IoS 关系的潜在调节因素可以帮助制定绿色营销策略，从而为旅游和酒店业增加价值。从社会利益的角度来看，提高游客的生态素养对于包括酒店绿色建筑设计在内的所有“绿色端”至关重要。Hotel developers incorporate green building design to save on capital and operation cost. Hotel operators adopt green practice to affect tourists’ intention of staying (IoS). This paper recognises the important contribution of green building design and eco-service provision to green hotels. It investigates the internal relationships of tourists’ environmental concern (EC), their perceived importance of green building design (PIGBD) and their IoS in green hotels. A moderating regression analysis was adopted to validate the proposed tourists behavioural pattern based on a survey sample of 161 tourists from Hong Kong. The results reveal tourists’ EC positively affects their IoS, and their PIGBD is proved to be a moderating factor of the EC-IoS relation. It implies that tourists’ IoS in green hotels is influenced by the level of their awareness and perceptions of green building design attributes. Given that green building design is often an omitted element in the previous hospitality literature, this paper highlights its potential role and implications in facilitating sustainable practices in the hospitality industry. Identifying the potential moderating factors of tourists’ EC-IoS relation can assist the development of green marketing strategy, which adds value to the tourism and hospitality industry. From a social interest perspective, it is crucial to raise tourists’ eco-literacy in all the ‘green ends’ including green building design of hotels.关键词：旅游与酒店、环境关切、绿色建筑设计、入住意向、调节变量欢迎阅读与引用：Hou, H. (Cynthia), & Wu, H. (2021). Tourists’ perceptions of green building design and their intention of staying in green hotel. Tourism and Hospitality Research, 21(1), 115–128. https://doi.org/10.1177/1467358420963379