Taking Overseas Markets by Storm: It Once Surpassed TikTok!?
In a dramatic scene from the popular short film app "ReelShort," a female protagonist, while delivering water to someone's door, accidentally disturbs another person. In a moment of anger, she is slapped, causing her water cup to shatter on the ground. As a series of insults follow, the protagonist finds herself on the floor, crying and pleading for divine strength.
At this cliffhanger moment, the screen displays a prompt saying, "To find out what happens next, please unlock by making a payment."
This particular scene has gained significant attention in the United States through the viral short film app "ReelShort." Following the immense success of the live-action game hybrid "Game Over! I'm Surrounded by Beauties!" on Steam, Chinese-themed drama shorts have also skyrocketed in popularity overseas. ReelShort has rapidly climbed the ranks in European and American app stores, surpassing TikTok, which had dominated the charts for years, and emerging as a dark horse in the industry.
With a combination of trending concepts and intellectual properties, Chinese online content platforms have developed their own unique ecosystem. Riding the wave of popularity surrounding the "short film + game" genre, Chinese online content platform, Zhongwen Online, witnessed a doubling of its stock price within a month, resulting in a market value surge of over billions.
On November 1st, ReelShort was ranked around 400th on the US iOS free app chart. However, within just half a month, it soared to second place. On the same day, ReelShort secured third place on the overall US iOS chart, second place on the app chart, and first place on the entertainment chart, even surpassing the international version of TikTok. Within this app, Chinese dramas and online literature, which may have become repetitive for domestic audiences, such as "Family Feuds," "Love After Marriage," "Arrogant CEO Falls for Me," "Deeply Tortured Love," and "Vengeful Romance," have become popular content, continuously captivating foreign viewers.
ReelShort's success in the international market showcases the growing influence of Chinese online content platforms and their ability to captivate global audiences with their unique storytelling techniques. As the demand for engaging short-form content continues to rise, it is evident that the fusion of live-action drama and interactive elements has struck a chord with viewers worldwide, propelling ReelShort to new heights of popularity and establishing it as a formidable player in the industry.
Two Short Dramas, "Fated To My Forbidden Alpha" and "Never Divorce a Secret Billionaire Heiress," have become sensational hits this year, directly driving the surge in downloads for ReelShort.
Have you heard about this app? Comment below!
Editor: CH
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